We didn’t just change how Speshally looks, we changed how it thinks. We refreshed their entire brand vibe on social, rewrote their messaging, and gave them a new tagline that actually meant something. This is good. But what was better? We flipped their business model. From corporate gifting to thought leadership in disability inclusion. More revenue streams, more relevance, more Speshally.

✨ Anomaly Move: Turned a gifting brand into an inclusion authority. Like a mic drop, but sustainable.